Balancing on the Creative High-Wire: Forecasting the Success of Novel Ideas in Organizations
Justin M. Berg is an Assistant Professor of Organizational Behavior at the Stanford Graduate School of Business. He received his Ph.D. in Management from The Wharton School, University of Pennsylvania and his B.A. in Organizational Studies and Psychology from the University of Michigan. His research and teaching focus on creativity and innovation. In essence, he studies how to successfully develop, evaluate, and implement creative ideas in and outside organizations. Justin has done research with and consulted for a variety of organizations, including Cirque du Soleil, Google, VMware, Burt’s Bees, and the Make-A-Wish Foundation. His work has been published in leading academic journals, as well as featured in TIME, BusinessWeek, Fast Company, Forbes, Washington Post, and Harvard Business Review.